Academic foundation
The method has a foundation.
Transformation that becomes measurable in figures does not come from gut feeling. In my case it rests on an academic basis – researched, evidenced and independently assessed.
In my MBA master’s thesis I worked on precisely the question that is at the core of my work today: how does change become an opportunity for a sustainable increase in earnings – and, at the same time, for the motivation of the people who carry it? Drawing on the relevant specialist literature and an empirical case study (grounded theory), the thesis combines knowledge management, training, coaching and sales force effectiveness into an integrated approach.
„Change Management – Veränderung als Chance zur nachhaltigen Ertragssteigerung und Mitarbeitermotivation.”
“Change management – change as an opportunity for a sustainable increase in earnings and employee motivation.” (translated from German) MBA master’s thesis (in German) · MBA in General Management · FH Burgenland / AIM Austrian Institute of ManagementThe excerpt sets out what the thesis contains – the five research questions, the method and three findings that have recurred in every mandate since.
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