Self-assessment

How well is your sales organisation really managed?


20 statements, four minutes, an honest picture across five dimensions – developed from more than 20 years in the sales organisations of banks and financial services providers in Germany and Austria. No registration, no email address.

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Why these 20 questions?

Ask a bank why its sales figures are weak and you almost always hear the same three answers: the market, the pricing, the competition. In the projects I have been involved in, it was almost never down to that. It was down to the fact that nobody could say precisely which customer relationship contributes what, what the best advisers do differently from the middle of the pack, and whether a decision is still being put into practice six months later. That is exactly what these twenty statements test.

And if it does come down to pricing – where the margin is really lost in sales:

  • 01

    Four minutes

    Twenty statements, four answer levels. No free-text fields, no login, no download.

  • 02

    Five dimensions

    Customer knowledge, sales force, steering, leadership, processes. You see immediately which dimension is pulling your result down.

  • 03

    No address

    The evaluation is produced in your browser. Your answers are not transmitted and no email address is requested. The only thing counted, anonymously, is that a check has taken place.

What I work on when a sales organisation is not delivering is described under Sales Force Effectiveness – one of my three service areas.

The check

20 statements, five dimensions, around four minutes. Answer according to how things actually are today – not as they appear in the target state. The check is only worth something if you are honest with yourself.

Your answers stay in your browser. They are not transmitted, not stored, and the check does not ask for an email address. Only when you share your result at the end does it leave your computer – and even then only to the recipient you choose yourself. All that is counted, anonymously, is that a check was started, abandoned or completed, how long that took and which route you chose afterwards – without your answers, without your IP address, without a cookie and without re-identification. What exactly is counted →

Based on: the steering metrics of Sales Force Effectiveness – customer potential and contribution margin per relationship, performance differentiation, leading indicators instead of closing figures, the effect of remuneration and process lead time – and the DMAIC cycle from Six Sigma: Define, Measure, Analyze, Improve, Control.

Where the twenty statements of this check come from – and what I changed in the models:

Customer knowledge & potential

0 of 20 statements answered · 0%

Continue with

Transformation check

If the numbers don’t add up, the next question is whether that is down to sales – or to the organisation as a whole. The transformation check assesses how urgent an overhaul really is.

All six self-assessments at a glance →

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